“If we seek for the best times to act, we may miss some opportunities. We must seize the moment and make it great.”
Lailah Gifty Akita, Pearls of Wisdom: Great mind
Apple’s Siri is undoubtedly the partner many of the iPhone users need. She (or he) always listens, always acts, and always gives. Some wonderous ways of Siri range from guiding those who are consumed by wanderlust with the directions to the nearest train station to playing the latest songs on the Billboard top 100 charts for those in need of some tunes to brighten up their moments. What a great keeper Siri is.
There has been an old saying which states that behind every successful man is a strong woman. For Apple’s Siri, the foundation is the Google search engine. Being worth approximately USD $1770 billion as of January 2022, Google is indeed a steadfast foundation. Let us now have a look at how this dynamic-duo effectively utilize the Google Micro-Moments to satisfy their consumers’ needs and wants based on their understanding of their online-behaviors.
Siri gives us answers to the “I-Want-to-Know Moments”
Are Kanye west and Kim Kardashian getting a divorce? Is the latest iPhone 13 really shock-proof? These are some of the questions which we may have upon reading the news or seeing that iPhone 13 advertisement from YouTube ad. The beauty of Siri is that it can provide us with the answers to these questions within moments.
With over 500 million Siri users worldwide, iPhone users have grown a strong reliance on Siri. Furthermore, more than half of the smartphone users have the tendency to conduct searches on online search engines to satisfy their need for information. Those moments of searches can be classified as a part of the Google Micro-Moments.
Siri gives us answers to the “I-Want-to-Go Moments”
There are many moments in our daily-lives which require us to find our way to specific locations. The moments can range from finding our way to the nearest café for a lovely afternoon date to finding a nearby eatery for supper when our hunger strikes during the wee hours. Searches such as “Top 10 best cafés near me” and “Food 24/7” are amongst the various Google searches which iPhone’s Siri can help us to conduct in our times of need no matter where we are.
It is astonishing to note that from the year 2015 to 2017, there was a rise of more than 500 percent in the “near me” searches conducted on mobile devices! These Google-Micro-Moments are indeed increasing in a rapid pace.
Siri gives us answers to the “I-Want-to-Buy Moments”
Thinking of purchasing a new Audi car? Or perhaps you are just looking for a store which sells that specific Fisherman’s Friend’s Honey and Lemon flavored candy? These are questions which iPhone’s Siri can easily answer with a long list of results from the Google search engine. Consumers nowadays are indeed pampered with choices at their fingertips.
Research has shown that more than 70 percent of shoppers at brick-and-mortar stores have done their research online before entering the respective stores. These Google-Micro-Moments are pivotal to both consumers and businesses alike.
Siri gives us answers to the “I-Want-to-Do Moments”
After binge-watching the many seasons of MasterChef Junior featuring Gordon Ramsay and a bunch of children (who have better culinary skills than most regular adults), you do feel motivated to try to whip up some of the dishes shown in the show, don’t you? This is a Google-Micro-Moment when people ask Siri via their iPhones for step-by-step guides on how they can prepare those dishes.
It has been reported that the increase in the number of searches with the term “how to” has been steadily increasing for more than 70 percent every year! This shows that the reliance on online searches has increased exponentially across the demographics.
Majority of the “Moments”
As of the year 2022, it has been reported that there are more than 1 billion iPhone users worldwide. The numbers will continue to rise together with the existing 6 billion smartphone users in the years to come. Amongst the huge smartphone userbase, more than half of them use their smartphones as the primary mode of access to the internet! This phenomenon is set to rise even further in the future.
The Defining Moment
The dynamic-duo comprising of iPhone’s Siri and Google’s powerful search engine has indeed caused a paradigm shift in the way we live our lives. More importantly, businesses have changed and need to continue to seize the moments and make them great by meeting consumers’ needs quickly and coherently through channels optimized for smartphones.
Wouldn’t it be nice for Siri to suggest you as the top pick for the 1 billion iPhone users as they continue their quests for information?
Horizon Marketing 