“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”
Sun Tzu, The Art of War
Are you in need of a new flagship phone? How about a staycation at Marina Bay Sands Singapore to recharge your soul? You can have the answers to these questions at your fingertip by simply Googling them.
Majority of consumers nowadays utilize Google’s search engine for everything under the sun. In fact, Google is the major search engine with an astounding market share of nearly 90 percent!
Companies believe in Google
Companies all around the world have been paying Google for their services. One of the most subscribed services which businesses utilize is Paid Search Marketing. Advertisers of the businesses will only have to pay when consumers click on the ads shown on Google search, also known as Pay-Per-Click (PPC). These companies include internationally-renowned Fortune 100 corporations such as Amazon and Microsoft. These Fortune 100 corporations alone account for more than USD $3 billion spent on PPC.
Consumers believe in Google
Consumers such as us have a heavy reliance on Google search engine. The wide-ranging things we search for on a daily basis contribute to more than 3 billion searches on Google everyday. This phenomenon has led companies to spend on Search Engine Optimization (SEO). Google SEO allows companies to be listed in a certain order according to a range of criteria such as relevant words and phrases. Every company in the major industries vie to be the top listed option on Google search as it provides their business with high visibility. This will translate to higher potential revenue in the long run. On a global scale, companies have been spending beyond USD $75 billion every year on SEO services alone.
Everyone believes in Google
It is widely known that one of the key cornerstones of every business is their study of statistics. Based on statistics, more than half of the consumers who browse the internet make new online purchases on a weekly basis. Consumers of various demographics develop reliance on online purchases due to the ease of use. Companies develop reliance on SEO and PPC due to consumers’ high levels of engagement with online purchases.
Apple’s Pie in the Search Engine Industry
It is an established fact that Apple products’ default web browser is Safari. Have you ever noticed that when we ask Apple’s Siri to aid us in conducting an online search, the default search engine is Google? The reason is worth USD $9 billion. It has been reported that Google potentially paid USD $9 billion over the span of just 4 years so that they can remain as the default search engine on Safari.
The amount Google paid Apple is rather insignificant as Google ads alone have generated close to USD $150 billion in 2020. Apple might be planning to have a bigger portion of the pie because of the lucrative revenue. If Apple were to set up their own search engine, they will be providing multiple open doors such as acting as an ad platform for stakeholders such as webmasters and app developers to utilize for the promotion of their websites.
Unless someone can give Apple USD $150 billion worth of reasons to naysay on this option, I personally believe that Apple might be steering towards this direction. Apple might indeed be planning in the dark before striking Google hard and fast like a thunderbolt.
The search continues
Whether is it the Apple search engine, or the Google search engine, I believe that consumers of all ages will continue their search for happiness. After all, the happiness of finding that unbelievable staycation deal on search engines is irreplaceable.
Horizon Marketing 